Overview
Knap is a family tailoring house, built on generations of work in textiles, that makes made-to-measure suits. We named the brand and built its identity from the ground up: in Serbian, knap means a perfect fit, and the mark, two stems joined by a measuring arrow, turns that idea into a sign. The system carries through business cards, garment labels, fabric catalogues, packaging and the showroom itself.
client
Knap
Year
2023/24
service
Naming, Visual Identity, Brand Collateral









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